To promote season ticket sales and new sponsorships, DME Studios shot on location footage and produced a personalized video and website for the Calgary Flames NHL team. The season ticket holdervideo featured the fan’s name, shown from the point of view of the audience, for a personalized experience and was deployed via email. The sponsorship video was edited for an alternate version that incorporated the prospect’s business logo and the individual’s information to show potential brand placement. The sponsorship video and personalized website was used for prospecting potential new business sponsors and helped prospects visualize their brand with the Calgary Flames.